Early-access beta
Find the revenue hiding in your email data.
You've got two minutes, not two hours. EmailStrategist reads your campaigns, flows, and Klaviyo history, then hands you a list of what to do next, ranked by what it's worth, each with a time estimate.
Built for lean in-house teams, from a team of one to a few. Works with any ESP, best on Klaviyo.
Resend last year's Memorial Day winner to non-openers
One of your strongest sends of the year · segment ready
+$2,400
15 min
Fix the post-purchase flow that stops early
Most buyers never reach the upsell email
+$1,800
30 min
Approve next month's plan
14 sends mapped to your revenue goal, briefs drafted
+$6,500
5 min
Illustrative example.
Klaviyo shows you opens, clicks, and revenue.
EmailStrategist tells you what to do about them.
Which send, which segment, which flow to act on next, and what each one is worth.
This is what you see on day one.
Connect Klaviyo and EmailStrategist scores your whole program, then hands you the specific moves to make, each one sized in dollars.
Health score
78/100
Recoverable / mo
$4,200
Key findings
A top-revenue category hasn't been sent in 90+ days
HighYour best-performing layout appears in only 1 in 5 sends
HighYour post-purchase flow has no cross-sell step
MediumReactivate a dormant top-revenue category
Priority 1 · Low effort
Pre-seed your seasonal launch window
Priority 1 · Medium effort
Add a cross-sell step to your post-purchase flow
Priority 2 · Medium effort
Roll your best layout into more sends
Priority 2 · Low effort
Representative example of an EmailStrategist audit. Findings and figures are illustrative.
It works alongside you, not instead of you. EmailStrategist surfaces the moves and sizes them. You stay in the driver's seat and decide what ships.
Early results
In its first 30 days, Just Shoes for Kids grew email revenue nearly 4x.
Jodi was sending sporadically, with no real plan. EmailStrategist gave her a ranked list of what to send, who to send it to, and what each move was worth. In 30 days, her email revenue passed anything in the prior year.
Before
Sporadic sends, no plan
After
A ranked plan, sized by revenue
~4x
its trailing-12-month average email revenue
2.5x
the month right before
First 30 days after connecting EmailStrategist. Growth shown as multiples of prior email revenue. Outcomes vary by brand, list size, and sending cadence.
It's not an execution problem.
It's a time-to-think problem.
You know the playbook. Segments that convert, resends of last year's winners, briefs your designer doesn't hate. You just never get to it. The hours go to building sends and answering every question that lands in your inbox, and the work that would move the number sits on a list you never open.
"I don't have two hours to make sense of the numbers and put them in a pretty dashboard."
"I'm always behind on briefs, and I'm always getting in trouble."
The week without it
- Guessing which campaigns actually drive revenue
- Hours digging through data instead of shipping
- Briefs late, so sends go out thinner than they should
- No clean answer when leadership asks what email is worth
- Strategy ideas stuck on a someday list
The week with it
- Every campaign scored, every move sized in dollars
- A ranked to-do list the moment you log in
- Briefs drafted and ready for your designer
- A data-backed number for what email delivers
- Time back for the strategy you were hired to do, not just keeping the calendar moving
The work a strategy team would do, already done.
Not some of the things. All of the things, done for you. EmailStrategist reads your campaigns, flows, and full history, then runs the three jobs a full strategy team would.
Diagnose
Every campaign scored, sorted, and benchmarked. It flags what's working, what's slipping, and risks like discount overuse or list decay before they cost you margin.
Decide
The moves you're missing, each one sized by revenue and ready to act on. Built on your data, not generic best practices.
Execute
It drafts the briefs, designs the emails, and pushes them into Klaviyo as editable content blocks or full, ready-to-send emails. It proposes the moves; you approve and ship.
See it work
From plan to sent, already done for you.
Not just what to do. The plan, the briefs, the designs, and the built flows, pushed to the tools you already use.
Campaigns, planned and built
EmailStrategist drafts a full campaign plan against your revenue goal, then writes the briefs and designs the emails. Send the plan and tasks to your workflow tool, and push the finished content into Klaviyo.
- A month of sends, each mapped to a revenue target
- Briefs written and emails designed, ready to review
- Tasks pushed to Asana, and content pushed to Klaviyo
New-arrivals launch
Product launch
Bestsellers, restocked
Category spotlight
Win back lapsed buyers
Re-engagement
Flows, optimized and built
EmailStrategist reads your live flows and shows what to add and what to fix across triggers, logic, and content. It builds the flows you're missing end to end and pushes the drafts to Klaviyo, ready for you to review and turn on.
- New flow ideas, each sized by revenue
- Fixes across triggers, branching logic, and content
- Emails built and pushed to Klaviyo as ready-to-review drafts
Trigger: joins your list
Welcome and brand story
Suggested: add a non-opener branch and move the offer to email 3. +$1,900/mo
Social proof and first offer
Representative example. Findings, figures, and integrations shown are illustrative.
Quality, not slop
Built on your brand, not a blank prompt.
Most AI tools produce slop because they start from nothing. EmailStrategist starts from everything that makes your email yours: your voice and tone, your brand rules and guardrails, your goals, your design system, and years of what has actually converted. It draws most of this automatically from your Klaviyo history and a brand kit you set up once. Every brief, design, and flow comes back shaped like your brand, ready to review, not rewrite.
Your brand voice and tone
Your brand rules and guardrails
Your goals and revenue targets
Your design system: color, layout, logo
Years of what actually converted
Straight answers
What EmailStrategist is not.
Not
A replacement for your team
We surface the moves worth making. You decide what ships. Your team still runs the program, now with a ranked plan instead of a guess.
Not
An AI that writes from a blank prompt
Prompt tools start from an empty box. EmailStrategist starts from years of your real data: what converted, for whom, and what it earned, so you're reviewing, not rewriting.
Not
A dashboard
Dashboards tell you what happened. EmailStrategist tells you what to do next, and what it's worth if you do it.
Built from the playbook. Not from a textbook.
I spent 20 years running enterprise email programs at some of the biggest names in ecommerce: Chewy, Amazon, Overstock, and Bed Bath & Beyond. Those teams had dedicated analysts, data scientists, and months of runway behind every send. Almost no one else gets that. So I left to build the tool that puts the same firepower in the hands of the lean in-house marketer, often a team of one or two, doing that whole job with a fraction of the resources. EmailStrategist runs the frameworks those big teams used, in hours instead of months.
Three steps. That's it.
Connect your data
Link Klaviyo and EmailStrategist pulls in your campaign and flow history and gets to work.
See every move, sized by revenue
Your campaigns scored. Your gaps found. Every move tied to a dollar amount and a time estimate.
Act on it your way
Push the finished emails into Klaviyo as editable blocks or full sends, or take the insights and run your own playbook.
You don't even need an API key to start. Upload the CSVs and spreadsheets you already have, including exports from Attentive, Mailchimp, Iterable, Braze, Listrak, Salesforce Marketing Cloud, and Constant Contact, and still get many of EmailStrategist's features.
There's no code to add to your site and no pixel to install. EmailStrategist connects through your Klaviyo API key or a CSV export, and works from your campaign and flow performance data, so your customers' names, emails, and phone numbers never get stored. Your CTO will love us.
See your top revenue gaps, on your own data.
Connect Klaviyo. In one session, get your ranked list of what to send next, each move sized by revenue.
For some teams, it covers the strategy work they were about to hire a freelancer for, and gives you a plan you can take to leadership before you ship.
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EmailStrategist is in early-access beta. We're onboarding a small, hand-picked group of brands right now, and you get full access plus David working directly with you in your first weeks.